The South Dragons have signed a lead sponsorship agreement with Deloitte, one of the world’s leading professional services firms.

"To have a professional brand with a global presence, partner with the Dragons is a historic development for our club," said South Dragons Chairman Mark Cowan.

“It was always our intention to ensure that our principal sponsor was the right brand fit for our club and Deloitte’s position as a global Big Four professional services firm, is a really good fit for the South Dragons.

“The Deloitte culture as summarised by the 'Deloitte seven signals' has a significant overlap with our business philosophy as a sporting club.”

David Redhill, Deloitte Partner and Chief Marketing Officer, says the sponsorship allows for a powerful foundation with corporate Australia and its talent base.

“Deloitte believes basketball is a sport of the future and the sponsorship deal will help fuel an already growing sport,” says Mr Redhill.

“Already one million Australians play the game and in Victoria over the past two years there has been an 11% increase in participation.

“The sport’s wide appeal to families, and particularly young adults, is a great fit with our own demographics within Deloitte Australia with many of our staff under the age of 30.

“It is also the fastest growing sport on university campuses, our recruits of tomorrow! The sport is also popular on a global scale and embraces cultural diversity, reflecting our own international business culture."

The Dragons first game is September 26 against the New Zealand Breakers in Auckland and their home debut is October 14 at Vodafone Arena against the Wollongong Hawks.

Deloitte Backgrounder
Deloitte, one of Australia’s leading professional services firms, provides audit, tax, consulting, and financial advisory services through almost 3200 people across the country. Focused on the creation of value and growth, and known as an employer of choice for innovative human resources programs, Deloitte is dedicated to helping its clients and its people excel. ‘Deloitte’ refers to the Australian partnership of Deloitte Touche Tohmatsu and its subsidiaries. For more information, please visit Deloitte’s web site at www.deloitte.com.au

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